When you’re named after a famous icon, how do you stand out from the crowd?Put your product in the spotlight. Rapid created a stunning display to make Sinatra Select a standout success.
How to make Jack Daniel’s new premium whiskey stand out in the crowded back bar of popular on-premise establishments
Solution had to reinforce the premium position and high-end price tag of the whiskey
Rapid’s team put Sinatra Select on an elegant pedestal with motion-activated up-lit LED lights to shine each time the bottle was handled
LED lights were placed to highlight the angle and captured patrons’ attention with fade in/out action
The launch has been such a success that many establishments complain about limited product supply and high demand.