Want to make an impact in the world’s largest retailer?LEGO teamed up with Rapid to create a show-stopping brand aisle that shoppers can’t resist.
Walmart Toy Department
- Create a 48-ft LEGO “Homesite” to attract attention from a distance and bring shoppers to the brand
- Build brand equity, educate the shopper and ultimately bring the fun down to a kid’s level
- Bright yellow vacuum-formed header panels bring the iconic LEGO brick to larger-than-life status and brand the entire aisle
- Panels have slots for a variety of lug-ons to change out as new products and extensions are introduced
- Unplanned visits to the aisle and amount of time browsing LEGO products increased.