Client: adidas

Objective:
Provide a unique design solution to break out of the "vinyl banner" rut that footwear retailers have allowed themselves to get stuck in. Design the signage in keeping with the clean "EURO" style of the adidas brand.

Solution:
The out of the box design used 6 boxes (get it... out of the box used boxes?) that appeared to levitate. That was done by connecting the out of the box boxes with clear plastic connectors. The unique sign supported the wildly successful launch of the "SL" SPORTS LUXURY shoe line.