Client: Anheuser-Busch

Objective:
Develop a non-merchandising display that could be set up at golf club venues to communicate to consumers that golf and Michelob go together.

Solution:
The golf club display was developed and widely accepted by club owners. Four different golf club bags were designed and placed in the stand and a golf themed sign clearly communicated the message. We understand that the display was so successful at many clubs, that wide spread reports of increased handicaps were blamed on the increased sale of Michelob during rounds of golf.