Client: Anheuser-Busch

Objective:
#1. Sell lots of Michelob beer.
#2. Create a merchandising prop that communicates "Holidays are for Michelob."
#3. Sell lots of Michelob beer.

Solution:
The Holiday Fireplace was created to make the "Holidays are for Michelob" connection at retail. This display was so successful that shoppers were caught roasting marshmallows over the flames and drinking beer. Yes... we achieved all 3 objectives.