Client: Borders
Objective:
Produce an environment for Borders/Waldenbooks that played off the book "A Winter's Tale" created by the pop up artist Robert Sabuda.
Solution:
The dimensional paper art was the perfect foil for the table top displays show cased through out the store. The same level of detail found in the books was required for each display, along with ease of set up. This program truly "popped up" for assembly and drove consumers to the check-out counter.
