Columbia challenged us to create a POS display system for Omni Heat that would command attention, connect with consumers, tell a compelling story, and be economical in terms of value for execution at retail internationally. Semi permanent materials such as plastics, acrylic and lithography were used to meet the budget requirements and endure the 3 to 6 month intended field life. Each of the 7500 displays produced was engineered to fit on to three generations of company owned fixtures, while remaining universal enough to easily adapt to generic fixtures within the smaller independent retailers. Technical information was also translated into seven languages and could be exchanged on the displays at the local market level without the need for tools.