Client: Crown Royal

Objective:
#1. Get the merchandising manager a promotion.
#2. Secure the valuable secondary retail space during the Holiday season, when retail spirit sales skyrocket.

Solution:
Retailers gave freestanding space for Crown Royal in over 4,000 locations. Why? Because they liked the display. They felt it communicated very simply that Crown Royal is an excellent holiday beverage. Last holiday, a lot of Crown Royal Whiskey was sold. All of it was enjoyed... much of it by the Rapid Displays team.