Client: Crown Royal

Objective:
Create a focal point in the liquor department that supported the strong brand identity created by Crown Royal.

Solution:
You can never use too much purple (or have too much Crown Royal...). The holiday pole topper played off the brand color and provided a break in the more traditional holiday color schemes found at retail. The flocked base created a faux velvet finish that showcased the purple-and-gold flecked acrylic tree and custom-molded crown. The holiday selling season for Crown Royal turned out to be a royal success.