To help tie the Heineken brand into the holidays, attract consumers, and heighten brand awareness, we designed a mass stacker with an adjustable spanner that allowed the field to choose from a wide to small span in which to stack product. The expandable archway accommodated different store layouts which allowed the retailer to determine the amount of product they wanted to devote to the display. This display set up in minutes and featured two bookend holiday trees adorned with product graphics highlighted by a matte gloss coating.