Client: Kellogg's

Objective:
Create a display program for Kellogg's with a tie-in to every kid's favorite, Ice Age 2... It's a natural!

Solution:
Bring those wacky characters from Ice Age 2 into the grocery store and have packs of children (pulling on their parents' arms) racing over to the display. Who could walk away from those cute fuzzy creatures (not the children) with out buying a cartful of Pop Tarts and Kellogg's cereal?