Client: McDonald's

Objective:
Design and produce a display that communicates the celebration of the 100th year of the Disney Magic Kingdom, as well as, the offer to collect 4 Disney themed glasses. All while allowing a 16 year old part-time employee to set the display up in less than 5 minutes.

Solution:
A parade scene was used on the lower base and a dimensional Disney castle was added to the top of the display. All 4 themed glasses were prominently positioned under a clear plastic bubble. With the use of A.L.D.M. (a little Disney magic), the display jumped out of the box and set itself up in 30 seconds.