Client: Pepsi
Objective:
Looking for an "out of the box" way to tell the FridgeMate story. Keep in mind, case stack configuration often found at retail.
Solution:
If a picture is worth 1,000 words, a display with motion is worth a 1,000,000. The unique case pack was highlighted by the cans moving in and out of the pack. The display hung over the product, so it was never disturbed as cases of product sold down.