When Reebok needed an eye-catching freestanding display to launch its 11K hockey stick, they turned to Rapid Displays. The display needed to hold one feature stick prior to the launch date and then hold 6 to 8 seeable sticks. The display also had to be updateable for future launches and include a countdown clock attached to a graphic cover that would be removed on launch day. The sellable hockey sticks were held in place by a 3mm sintra heat bent piece, which kept the sticks at an angle that showed off the numerous design features.