Client: Reebok
Objective:
Communicate to the consumer the fun feature of the blinking lights in the
bottom of the shoe.
Solution:
Blinking lights were featured on all POP elements to the delight of both
children and adults a like. The banners introduced the concepts in the
store window and the thematic were carried through out the store. Vac
form risers and shoe shelves completed the environment and brought the
consumer right to the final product.