Client: Reebok

Objective:
Communicate to the consumer the fun feature of the blinking lights in the bottom of the shoe.

Solution:
Blinking lights were featured on all POP elements to the delight of both children and adults a like. The banners introduced the concepts in the store window and the thematic were carried through out the store. Vac form risers and shoe shelves completed the environment and brought the consumer right to the final product.