Our objective was to generate a larger than life marketing splash at the E3 show where the new PSP was nationally launched.
Precise engineering in the fine details ensured that everything on the display matched the actual hand held version
The controller panel moved out of the way as the advertising campaign blasted across the screen with sound and motion.
The larger than life PSP product was a hit at the E3 show, drawing attention to the launch while highlighting all of the new features and benefits of the product
PROJECT TAGS:
Interactive / Entertainment

Sony PSP

Trade Show Displays

Sony turned to Rapid Displays to develop a supersized PSP handheld gaming device that would be unveiled at E3, the industry’s largest trade show, and would showcase the features and benefits of the new Sony PSP product. The display had to be an exact scale replica and the video content needed to attract attention. We incorporated a high tech, precision geared mechanical system to raise and lower the cover of the PSP, exposing the cover of the consol and gaming button controller. The wow factor was really brought on by the inclusion of a new 36-inch Sony display, which helped to create a showstopping event for Sony.

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Portfolio - Casestudies - Playstation