Our objective was to develop a fixture guide for Sorel that stayed true to the brand’s authentic heritage and modernized the look and feel of its communications.
Sorel was evolving from a heritage and product-based brand to an authentic lifestyle brand.
The results were simple, understated, uncomplicated, and utilitarian in a fashionable way, using natural materials in the fixture manufacturing.
In expending the brand to a wider consumer base, we needed to retain the high quality standards of Sorel and make sure the visual language reflected the premium status of the brand at every level.
PROJECT TAGS:
Permanent / Fashion and Apparel

Sorel

Retail Store Fixture Elements

Sorel hired us to execute their vision at retail by following their guide that both stays true to the brand’s authentic heritage and modernizes the look and feel of the brand communications. After creating an initial retail test that used Sorel’s fixture elements to showcase its shop within a shop program, we set out to create an integrated solution for the brand’s outdoor meets indoor retail environment. All of the engineering and prototyping was done in-house at Rapid Displays, while the products were made at our overseas manufacturing facilities and distributed worldwide.

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Portfolio - Casestudies - Sorel