To showcase its tequila, Jose Cuervo asked us to design a display with a “south of the border” and summertime feel to it. It needed to be expandable to showcase up to eight cases on two sides. The display also needed to be capable of standing on its own with just one column. The columns and logo were made of vacuum formed plastic, while the bases were made to resemble a tambour wood finish. The display was designed to be set up in a one-column configuration for stores that didn’t have as much floor space as the large retailers.